But they do appear on the SERPs (right below the title of the page), so they can impact the click-through rate (CTR). Once you identify the three Cs of search intent, you should have a pretty good idea of what type of content Google “recommends” to its users for particular search queries. One of them is looking for linking patterns among your competition so that you can get links from the same websites. Internal links are links from one page on your site to another. They help Google understand what a page is about and boost its authority, which can lead to higher rankings.
Finally, many content creators underestimate the power of Google Search Console. This free tool can stand you in good stead if you want to learn which content types and topics get the most backlinks. Don’t ignore the technical SEO, as this is one of the key parts of your site’s success.
Develop SEO Templates and Guidelines
Below are some things that should already be in place, but sometimes have glitches so they’re easy troubleshooting if your page is not performing as well as you expected. There are two types of links involved in on-page SEO—internal links and external links (also called backlinks). We shares some great intel on linking in this 10-step SEO audit, but here are the basics. Once you’ve optimized your pages for improved rankings, you’ll want to measure your success.
URL Optimization
When other trusted sites link to your content, it tells search engines that your site is reliable. Including relevant keywords in your URLs helps search engines understand your page’s topic, increasing the chances of your content appearing in searches. Search engines display only a limited number of characters, so concise titles ensure users see the most critical information. A well-written title tag is also easy for users and search engines to read and interpret. Even with knowledge of relevant keywords, writers can fall into the trap of writing solely for search engines—without considering their audience. Matching search intent means that you answer the readers’ questions (preferably, at the start of the article).
But in SEO, the UX of a page or website refers especially to its usability. It basically means maintaining a clutter-free, distraction-free, and easy-to-use user interface. They bear so little weight in ranking websites that Google’s John Mueller said they are overrated in SEO and that people shouldn’t worry about them. On-page SEO and off-page SEO are basically two sides of the same coin.
- Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords.
- In this section, we’ll be using this template as a guide as we walk you through a checklist for your on-page SEO management, step by step.
- When you link to reputable and relevant external sources, you show search engines and users that your content is well-supported and trustworthy.
- Slow-loading pages can also increase bounce rates, lead to customers going elsewhere, and hurt your business’s bottom line.
- It includes many factors, but the following are some of the most important.
(As soon as the AI understands more languages, we’ll add them!) If you are working in a foreign language, I highly recommend taking the “Just On-Page” package. Yes, the On-Page suite works with all kinds of websites, including WordPress, Ecommerce platforms such as Shopify, BigCommerce and more. “I’m ranking pages that previously BHS Links refused to rank and seeing more traffic every day.” On-Page’s Auto-Optimizer, a revolutionary tool that does all the heavy lifting for you. Use the list of relevant words that your competitors might not be using…
If you and your team are looking for professional SEO services, you can turn to WebFX. Not only that, but you can also see if they’re doing something you aren’t. You might find opportunities to improve the on-page SEO of your content, so you can drive better results. This box often draws attention from search because it stands out from the rest of the listings on the page.