You will also be able to differentiate between the various aspects of an enterprise, small-medium business, agency, and individual SEO. “At minimum, use a Google sheet to keep a record of BHS Links the blogs you‘re posting, their keywords, the date published, the cluster they belong to, and the live URL. Refer back to this sheet when you’re monitoring performance or for internal linking,” she says. I will walk you through a basic SEO strategy I would use to start a site in 2024 for the first time. Later, below, I’ll cover a more sophisticated SEO content strategy that has generated millions of organic traffic visits for the HubSpot blog.
Technical SEO: the backbone of local visibility
Creating content is often a weak point for SEO services, but Sure Oak gets a lot of positive feedback from users who said content was specific to their industry and not generic. Fannit’s account strategists create a custom portfolio with a dashboard for each client. The dashboard I saw includes a combination of data you’d get from Google Analytics, Ahrefs and other tools that monitor SEO and advertising campaigns. Most account strategists will provide an update monthly for clients; some provide weekly updates when warranted. Like many of the best SEO services, Fannit offers more than just SEO. Every business owner’s experience with Fannit starts with a discovery process to determine SEO and marketing needs and sales goals for the next year.
This ensures your content is more likely to appear in voice search results, which are becoming increasingly popular. Generative Engine Optimization (GEO) involves optimizing your content to enhance its visibility in AI-driven search engines. Unlike traditional SEO, GEO focuses on structuring content to be easily interpreted and utilized by generative AI models, aiming to be featured in AI-generated responses. Talk like your audience, and search engines will love you for it, ranking your website higher in SERPs and bringing in more high-intent traffic. Instead of typing short, stiff keywords, people talk to search engines like they’re talking to a friend.
The list below is an example of a monthly content plan that takes the above steps into account. The other is the local pack or Google Maps — this SERP feature takes up nearly the entire browser menu on mobile search. Google Maps often meets the searcher’s needs by providing geographic proximity, reviews, and an easy click-to-call feature. As mentioned above, there are a variety of different things you can do for your business to enact your SEO strategy. Below, I go over some examples of what this looks like in practice that you can use as inspiration for your own processes. Also, tracking indexed pages, conversions, ROI, and your rankings on SERPs can help you recognize your success as well as identify areas of opportunity.
Keyword cannibalization occurs when two or more of a site’s pages compete for the same keyword. While this can sometimes result in both pages ranking, it’s usually easier to focus all of your efforts on a single page, rather than diluting page authority across multiple pages. If you’re not a big brand with lots of authority, you probably won’t try to tackle this keyword. The problem is that every time a user is redirected, performance takes a small hit. It will provide a clear picture of your site’s structure to search engines which, among other things, will increase your chances to score Google sitelinks.
Google Penguin (
SEO professionals and digital marketing agencies will also pay to use other sophisticated keyword explorer tools like Moz or Ahrefs. That keyword could increase your web traffic but how likely is the visitor to pay for your services if they were looking for free tips? It would be smarter to pick a keyword with less web traffic if it’s more aligned to your conversions. Finding the right match between search volume and user intent is vital when selecting your keywords. Those will be more effective and increase qualified traffic and conversions.
Not only would this be effective at getting leads but it could land you a few backlinks. Quality is much more important than quantity when it comes to link building. Building quality backlinks is about reaching out to the right sources and offering value in exchange for a solid link. There are many ways to build links the right way, so Google rewards those who do it correctly. As the number of articles on your site increases, your content will rank for more search terms, attract more links and social shares, and website traffic will start to accelerate. Low-quality content can backfire and discourage other people from sharing your content or following you.
- As an example, our product marketing team optimized Marketing Hub’s page to a T.
- They are metrics that show how customers are interacting with your site.
- There is strong evidence that Google rewards accessibility when ranking websites, and even has its very own Webmaster Guidelines that websites can follow as best practices.
- They aren’t low-quality because you focus on publications that have high domain authority.
Best 10 High Authority Unique Guest posts Backlinks Manually Built t… Force your keywords to rank on Google first page by our very safe h… Powerful EDU backlinks from high-authority colleges and universities… Boost your website rankings by My High Quality Powerful PBN Backlink… Are you struggling to improve your website s rankings on Google and… A private blog network PBN is a network of websites created solely …